The importance of being a Burnley Deeper Sleeper

April 1st, 2014

Sealy knows that people are becoming more and more aware of the importance of getting a good night’s sleep and many now recognise that although a lot of this is about having a good bed to sleep on, it’s also about the actual quality of sleep achieved. If you sleep deeply, your body and mind are much healthier, and, therefore, you tend to be less stressed and happier.

Over the past few months, the lucky players in the Burnley squad have been trialling the very latest advancement in sleep technology…the Sealy Hybrid bed. This combines a newly developed, unique fusion of memory foam with a new elasticised gel which creates Geltex. This offers all the benefits and support of memory foam but it is now springy, so supremely comfortable. This is set over thousands of specially designed standard pocket and mini pocket springs and enclosed in material which contains Adaptive - special fibres which wick away moisture and help regulate the body’s temperature, even through the bed linen, so the sleeper rests in a perfect temperature, comfortable throughout both the summer and winter.

As we all know, the Burnley guys have played really well this season and have now been rewarded with promotion back up to the Premier League…so they can spend the summer watching the World Cup and getting some well earned rest…and perhaps dreaming on their wonderful new beds of what they can achieve next season...

Neil Robinson, Sealy’s Marketing Director says “Sealy’s mission is for everyone to be a deeper sleeper and have sweet dreams. We’ve been delighted to help support Burnley and are thrilled they’ve been promoted. Hopefully they’re all be dreaming of big success in the Premier League next season on their new beds.”

Mark Howard is Head of Sports Science at the now newly promoted Club. Prior to joining the Clarets, he worked at other Premier League clubs such as Newcastle, Fulham and Blackburn, and is a firm believer in the importance of deep sleep as part of looking after the health and wellbeing of the playing squad at the Club.

As Mark says “We all lead such busy lives these days that getting a good night’s sleep tends to slip down the agenda, but just as exercise and nutrition are essential for good health, so is sleep. The quality of our sleep directly affects the quality of our daily lives, including mental sharpness, productivity, emotional balance, creativity, energy, and even our weight. No other activity delivers so many benefits with so little effort! As far as the footballers under my care are concerned, ensuring they get plenty of sleep,especially before a match, is crucial. And if there is an evening fixture, I always recommend the guys go to bed in the afternoon for some serious shut eye so they are at the top of their game for the kick off later.”

“When we sleep our body and brain don’t actually shut off. We have light sleep phases and deeper ones. While we sleep in the deeper phases at night, our brain stays busy, overseeing an internal maintenance schedule that keeps us running in top condition. This helps the body repair itself and build energy for the day ahead - our muscles and tissues recover, our immune system gets a boost and all the information we have absorbed during the day gets consolidated in our memory. Without enough hours of this type of restorative sleep, we won’t function, work, learn, create, and communicate at an effective level; and, as far as sports people are concerned, they certainly won’t perform at their peak level.

“You’ll know if you’re in deeper sleep as, if you’re woken while in this phase, you’ll feel disoriented for a few minutes. So, to help you get into these important deeper sleeping phases, you need to ensure your bed is doing what it should - being comfortable, yet at the same time supporting your body and spine in correct alignment so you don’t toss and turn at night and wake with aches and pains and not feel refreshed and raring to go at the start of a new day.”

As Mark says “The temperature, support and comfort of your bed is so important. These brand new beds from Sealy have been great and the guys in the team love them….and so do I if I know they are getting a really good night’s sleep…..Burnley FC have now joined the ranks of Sealy Deeper Sleepers.”

Are you one yet???