Britain's largest bed show proved to be a big knock out
September 29th, 2015
The annual NBF Bed Show returned for its sixth year in September, with Sealy UK exhibiting once again. This year the manufacturer showcased a variety of its latest bed ranges, celebrated an important milestone, unveiled its innovative bed selector app, and was joined by some extra special celebrity guests.
Hailed as ‘the biggest event in the bed at industry calendar’, the Telford-based show is aimed at professionals in the industry and is attended by some of the country’s most well-known bed brands.
This year, to celebrate its 65th anniversary in the UK, Sealy showcased its Anniversary Collection, designed especially to mark this extra special milestone. Visitors also experienced the Sealy Napoli 1200 and Teramo 1400, both of which were awarded Which? Best Buy status this year – with the Teramo 1400 being named ‘the best mattress’ the industry body has ever tested.
The leading bed manufacturer was also joined by extra special guests – former world heavyweight champion, David Haye and snowboarding star, Zoe Gillings-Brier – who helped to promote its World of Sport campaign. Winter sports star, Zoe, also launched Sealy’s brand new bed selector mobile app – designed to help customers find their perfect bed.
The event concluded with a gala dinner hosted by veteran broadcaster and The One Show regular Gyles Brandreth who announced the winners of the 2015 Bed Show Awards.
For more information about Sealy UK’s products go to: www.sealy.co.uk