IT’S ALL TO PLAY FOR AS BED BRAND TEAMS UP WITH HOTSPURS STAR
The world’s number one bed brand, Sealy UK, has teamed up with Tottenham Hotspur right back, Kieran Trippier, to help boost his sporting performance through high quality sleep.
The young footballing star, who has been playing for Spurs since 2015, is the latest star to collaborate with the Cumbrian-based manufacturer to raise awareness of its World of Sport campaign which highlights the importance of sleep when it comes to sports training and performance.
Kieran has had an impressive career having played for Manchester City, Barnsley, Burnley, Tottenham and England. He has experienced the vital role sleep plays when it comes to sporting performance both with training and representing his club in one of the biggest football leagues in the world.
Holly Venning, brand marketing manager said, “We’re absolutely thrilled to be working with Kieran as part of our World of Sport campaign. He is a talented young star who is playing at the top of his game and we’re keen to support him with his performance.
“Believe it or not, sleep plays a major role when it comes to sports. This is when your body recovers, your muscles strengthen and rehydrate, and a good night’s shouldn’t be underestimated. Kieran joins a line-up of high profile sporting professionals who are helping us to raise awareness of this link, including Olympians Zoe Smith and Zoe Gillings-Brier, boxing legend, Frank Bruno and former cricketer, Phil Tufnell.”
Kieran said: “It’s great to be working with Sealy as part of its World of Sport campaign. The coaching teams I’ve worked with have always emphasised the importance of getting a good night’s sleep and that’s not just because we need to be up early for training, it also impacts on how well we perform when we show up. It might seem like a no-brainer, but it’s surprising how many people just don’t understand how important sleep is. I certainly feel the difference between a good and bad night’s sleep. I’m looking forward to sleeping on my new Sealy bed and seeing how this affects my performance this season.”
To find out more about Sealy World of Sport, go to: /deeper-sleep/sealy-world-of-sport/